About

An independent strategic communications consultancy specializing in healthcare and life sciences, led by Anna Criddle.

20+ years leading mission-driven communications, with a focus in healthcare and life sciences
Global perspective shaped by work across the U.S., UK and Japan
In-house + agency experience at Astellas Pharma and Edelman
Strategy and execution: senior counsel when you need it, hands-on when you need to get it done

Hi, I'm Anna.

Principal and founder of BrinDHle Communications.

I’ve spent my career leading corporate, product and executive communications for global healthcare organizations across the U.S., U.K. and Japan. Before founding BrinDHle, I led global media relations and digital communications at Astellas Pharma, driving measurable impact across corporate reputation, executive visibility and scientific storytelling. Before that, I spent more than a decade at Edelman in the U.S. and U.K., advising Fortune 500 companies, biopharma leaders, industry associations and public health organizations.

I believe the best communications work comes from strong relationships, clear thinking, asking questions and a willingness to roll up your sleeves. That’s the spirit behind BrinDHle Communications: thoughtful strategy paired with practical, real-world execution.

I partner with leaders, teams and organizations that need senior-level expertise without the overhead of a large agency, as a trusted advisor who can both shape the strategy and deliver the work.

Born and raised in Michigan, I currently live in the Chicago suburbs with my husband, a collection of sketchpads and art supplies, and two dogs who inspired the name BrinDHle.

Diesel and Harley, two brindle dogs asleep on a couch — Diesel and Harley, hard at work.

Why BrinDHle?

No two brindle coats are the same. No two strategies should be either.

The name is inspired by the brindle coat pattern, a reminder that effective communication is never one-size-fits-all. Messages and strategies have to be tailored to each organization’s goals, audiences and challenges.

The “D” and “H” are for my brindle dogs, Diesel and Harley. They make the name personal, and they’re a good reminder that meaningful work is rooted in connection, authenticity and care.

Let's talk.

Working on a launch, a reorganization, a narrative that isn't landing, or a team that needs a senior pair of hands for a while? Tell me what's going on and I'll tell you honestly whether I can help.

Get in touch