Services
Strategy and execution from the same person. Counsel when you need a second opinion, hands when you need the work done.
Five areas of practice, one working style: clear thinking up front, steady judgment along the way and finished work at the end. Most engagements draw on more than one.
Best fitCommunications leaders at pharma, biotech, medtech and life sciences companies, and the agencies and mission-driven organizations that work alongside them.
Strategic communications
When the story needs to be right before anything else gets built.
Positioning, narrative and planning that give an organization one clear story and a practical way to tell it. This is often where an engagement starts.
- Corporate communications strategy
- Narrative and message development
- Reputation management
- Communications audits and assessments
Executive communications & leadership visibility
When leaders need to be visible, credible and prepared.
Executive messaging, thought leadership and visibility programs that build a point of view, not just a posting schedule. Media and message training that leaves leaders calmer and confident, not more scripted.
- Executive communications and leadership messaging
- Thought leadership and point-of-view development
- Executive visibility and engagement strategy
- Media and message training for senior leaders
Healthcare & life sciences
When the audience is scientists, regulators, patients and press, all at once.
Two decades inside global healthcare companies means I know the terrain: data readouts, congress moments, regulatory milestones, label changes, access debates and the questions that arrive with each of them. I help translate the science without flattening it.
- Product and portfolio communications
- Scientific storytelling
- Regulatory, safety and access issues
- Stakeholder and advocacy engagement
Media relations & multi-channel reputation
When reputation, reach and clarity need to work together.
Integrated media strategy grounded in what actually gets executed, across earned, owned and digital channels. Content planning that fits the team you have, and measurement that tells you something useful.
- Global media strategy and execution
- Integrated content strategy and editorial development
- Multi-channel planning that fits the team you actually have
- Measurement and analysis that informs decisions
Issues & crisis management
When something has gone wrong, or could.
Most emergencies aren't. Years of issues work teaches you to tell the difference, and to act quickly and steadily on the ones that are. I build preparedness before you need it and provide calm, senior counsel when you do.
- Issues preparedness and scenario planning
- Crisis response strategy and counsel
- High-stakes communications support
- Cross-functional alignment and message discipline
Ways to work together
Every engagement is sized to the need. Most fall into one of three categories.
Advisory
Senior counsel for leaders and teams who have the hands but want a steady second opinion.
Project-based
A defined piece of work with a beginning and an end: a launch, an audit, a narrative, a crisis plan.
Ongoing support
An extension of your team, month to month, for the work that never quite stops.
Let's talk.
Working on a launch, a reorganization, a narrative that isn't landing, or a team that needs a senior pair of hands for a while? Tell me what's going on and I'll tell you honestly whether I can help.
Get in touch